Why shop NJC?

At the National Jewelry Center you are not shopping at any jewelry store. We offer a unique environment, experience and of course the best value in overall jewelry quality.

VIP treatment at a fraction of the cost
Unbeatable prices and service
Over 150 combined years of jewelry experience

Visit us today
 
Filter - All
Care
Misc
Diamonds
  • PLAY VIDEO
    Are you 4 Cs Savvy?
    How to Buy a Diamond Like an Expert All diamonds gleam and sparkle under those special lights in the store. But how do you know your rock is still going...
  • PLAY VIDEO
    Why Do I Need A Professional To Clean My Jewelry?
    Picture by the National Jewelry Center® While you can perform day-to-day jewelry cleaning yourself, it's best to trust a particularly grimy piece to a professional. There are a variety of...
  • PLAY VIDEO
    What Is White Gold Re-dipping And How Often Should You Do It?
    Why does white gold need re-dipping? White gold isn't naturally white – it's actually an alloy made of yellow gold and white metals such as silver and nickel. The alloy...
  • PLAY VIDEO
    Everything You Need to Know About Ring Sizing
    How do you know what size ring to buy? How do you know if a ring you own needs resizing? Here's a guide to help you decide. What ring size...
  • PLAY VIDEO
    How to Clean Fine Jewelry
    Like a Pro
    Got grimy gold or dirty diamonds? Day-to-day wear can take the luster right out of your locket, but a thorough cleaning can bring it back. Here's the experts' easy...
  • PLAY VIDEO
    Why Does My White Gold Plating Wear Off So Quickly?
    Image by ilovebutter (License) The rhodium plating process that turns yellow gold into white gold normally lasts from 6 to 12 months on rings. Earrings and pendants should last longer,...
  • PLAY VIDEO
    How To Test Your Gold Jewelry
    How To Test Your Gold Jewelry Want to know if your jewelry is real gold? We'll walk you through three at-home methods you can use to verify whether your favorite...
  • PLAY VIDEO
    Tips for buying Antique or Vintage Jewelry
    Photo by Trazomfreak Investigate – do your research before jumping in with both feet. If you’re into a specific style or era, know the characteristics of what you’re looking for....
  • PLAY VIDEO
    How to Find Your Diamond Size
    Selecting the perfect diamond and size is tough, but we're here to make it easy. We'll give you tips based on personality, carat weight, setting and budget. What diamond is best...