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Why shop NJC?
At the National Jewelry Center you are not shopping at any jewelry store. We offer a unique environment, experience and of course the best value in overall jewelry quality.
VIP treatment at a fraction of the cost
Unbeatable prices and service
Over 150 combined years of jewelry experience
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How to Buy a Diamond Like an Expert All diamonds gleam and sparkle under those special lights in the store. But how do you know your rock is still going...
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Picture by the National Jewelry Center® While you can perform day-to-day jewelry cleaning yourself, it's best to trust a particularly grimy piece to a professional. There are a variety of...
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Why does white gold need re-dipping? White gold isn't naturally white – it's actually an alloy made of yellow gold and white metals such as silver and nickel. The alloy...
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How do you know what size ring to buy? How do you know if a ring you own needs resizing? Here's a guide to help you decide. What ring size...
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Got grimy gold or dirty diamonds? Day-to-day wear can take the luster right out of your locket, but a thorough cleaning can bring it back. Here's the experts' easy...
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Image by ilovebutter (License) The rhodium plating process that turns yellow gold into white gold normally lasts from 6 to 12 months on rings. Earrings and pendants should last longer,...
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How To Test Your Gold Jewelry Want to know if your jewelry is real gold? We'll walk you through three at-home methods you can use to verify whether your favorite...
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Photo by Trazomfreak Investigate – do your research before jumping in with both feet. If you’re into a specific style or era, know the characteristics of what you’re looking for....
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Selecting the perfect diamond and size is tough, but we're here to make it easy. We'll give you tips based on personality, carat weight, setting and budget. What diamond is best...